Last week, 52°North staff braved the cold, circumvented icy waters and flew to the North Sea island Juist for our yearly retreat. We wracked our brains from thursday through staurday discussing and defining 52°North roadmaps and strategies. We successfully aligned 2012 strategies in the field of Sensor Web and Geoprocessing, as well as in new 52N innovation topics such as Web of Things, Linked Open Data and Augmented Reality. The charms of the local pubs influenced some intrinsically creative natures and resulted in some interesting App ideas! All in all it was a very informative, productive and constructive event. Unfortunately, we were not able to go for a walk in the tidal flats, but Heino our guide gave us a great presentation and converted most of us to nonclam eaters!