Linked Open Data (LOD) is a set of best practices for publishing raw data on the Web. It makes your data highly structured and very easy to incorporate with the other datasets.
The enviroCar platform has a large and varied amount of data describing different entities and can currently be served as Linked Open Data with a detailed API reference here. There are many entities involved, such as cars, people, speed, dates and so on. If these entities are served as Linked Open Data, they can be very easily connected to datasets which describe them, such as DBpedia.